Privacy Policy

1. Information We Collect

We collect information to operate our editorial platform. This includes preferences you enter in discovery tools (for example the scent matcher), optional contact details when you subscribe to updates, and standard technical data such as IP addresses and browser types needed for security and analytics.

When you use the contact form, we store your name, email address, topic, message text, the time of submission, your confirmation that you accepted this policy, and (where available) your browser language. We use this solely to respond to your inquiry and to maintain a record of legitimate requests, subject to retention limits described below.

2. How We Use Information

The data we collect is primarily used to personalize your fragrance discovery experience. Specifically, we use it to:

• Map discovery-tool answers to catalog entries using transparent, rules-based logic.
• Improve site performance, accessibility, and content quality.
• Send editorial updates when you have opted in to marketing emails.
• Respond to messages you send through our contact form and keep an internal record of that correspondence.
• Maintain the security and integrity of our platform.

3. Data Protection

We implement a variety of security measures to maintain the safety of your personal information. We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without your consent, except to provide the services you requested.

4. Cookies

Our website uses cookies to enhance your navigation experience and remember your discovery preferences. You can choose to disable cookies through your individual browser settings.

5. Affiliate links & third-party advertising

Some pages include links to third-party retailers or marketplaces. When you click those links and complete a qualifying purchase, we may earn a small commission at no additional cost to you. This helps fund editorial research and server costs. We only surface retailers we believe are relevant and trustworthy for fragrance shopping; listings do not guarantee authenticity of every third-party seller on a marketplace.

Third-party sites set their own cookies and privacy practices. We encourage you to read their policies before you shop. Our transparency notice summarizes how we think about affiliate relationships.

6. Newsletter & marketing communications

If you subscribe, we store your email address, the time of consent, the marketing checkbox you confirmed, and (where available) your browser language header. We use this data only to send editorial updates and related offers where permitted by law.

The lawful basis for these messages in the UK and European Economic Area is your consent (UK GDPR / GDPR Article 6(1)(a)). You may withdraw consent at any time by contacting us or using the unsubscribe link in any marketing email once campaigns are live. Withdrawal does not affect the lawfulness of processing before withdrawal.

We retain subscription records for as long as you remain subscribed, then for a limited period afterwards to prove consent and honour suppression lists, unless a longer period is required by law.

Contact form submissions are kept only as long as needed to complete the conversation and for a reasonable period afterwards to resolve follow-up questions or disputes, unless a longer period is required by law.

7. Your privacy rights

Depending on where you live, you may have rights to access, rectify, erase, restrict, or object to certain processing, and to data portability. You may also lodge a complaint with your local supervisory authority. To exercise these rights, email contact@thebodymist.com.

8. Third-party trademarks

Fragrance names and brand names on this website are used solely to identify products in ordinary commerce. All trademarks are the property of their respective owners. Unless we clearly state otherwise, The Body Mist is not sponsored by or affiliated with those owners.