Ulric De Varens

Ulric de Varens is a fragrant journey that began in 1983 when its founder, Ulric Viellard, embarked on a mission to create accessible luxury through fragrance. With an emphasis on quality and affordability, the brand swiftly gained recognition for its charming compositions that appeal to a diverse audience. From the outset, Ulric de Varens embraced the philosophy that perfume should be a personal expression, an intimate connection that transcends the ordinary and transports the wearer to splendid realms of unique experiences.

The brand’s signature offerings echo a commitment to creativity and innovation, blending classic notes with modern twists. These fragrances do not merely capture the essence of their ingredients; they intertwine rich stories and emotions that resonate with enthusiasts across the globe. With an impressive portfolio that includes iconic scents and collaborations with renowned personalities, Ulric de Varens has successfully secured its place in the competitive fragrance landscape.

Ulric de Varens draws inspiration from a wide array of aesthetic traditions, cultures, and lifestyle trends, which contributes to its vibrant and eclectic range of scents. Their creations are characterized by playfulness and imagination, inviting exploration and discovery. As a testament to enduring allure, the brand has demonstrated a profound understanding of the art of perfumery, continually evolving while staying true to its roots.

Founded in France, Ulric de Varens perpetuates a legacy of craftsmanship and artistry, radiating the essence of French elegance infused with a touch of whimsical charm. Through their fragrances, they celebrate individuality and self-expression, crafting experiences that reflect their deep appreciation for beauty in its myriad forms.