Santa Maria Novella

Founded in Florence in 1221, Santa Maria Novella is one of the oldest pharmacies in the world, steeped in a rich tradition of herbal medicine and perfumery that traces its origins to Dominican friars. Their profound understanding of botany and natural ingredients allowed them to craft exquisite compounds for health and wellness, which subsequently evolved into an unparalleled collection of fragrances, body care, and luxurious grooming products. The brand embodies the ethos of artisanal craftsmanship, blending centuries-old techniques with contemporary sensibilities, ensuring that each product is a work of art that resonates with history and elegance.

Santa Maria Novella’s fragrances are not merely scents; they are olfactory narratives inspired by the storied past of Florence and the artisanal traditions of Italy. Each fragrance encapsulates the essence of carefully selected natural ingredients, many of which have been used for generations. The brand’s commitment to sustainability and ethical sourcing of its botanical essences further elevates its standing in the luxury fragrance market as a purveyor of noble and refined products. From the iconic Acqua di Colonia to the lesser-known, yet equally mesmerizing aromas, each fragrance tells a story of culture, nature, and artistry.

Today, Santa Maria Novella continues to thrive, offering a curated selection of products that appeal to a discerning clientele worldwide. The brand has embraced a modern approach while maintaining its core principles of quality and craftsmanship, making it a hallmark of luxury perfumery. With a commitment to excellence and an unwavering spirit of innovation, Santa Maria Novella not only honors its historical legacy but also continuously inspires new generations to experience the elegance and sophistication of Florentine luxury. A visit to one of their boutiques or to their renowned pharmacy in Florence is more than just shopping; it’s an immersion into a centuries-old tradition of beauty and wellness, meant to be savored and celebrated.