Phlur

Phlur is an American niche brand that was founded by Eric Korman, the former president of global e-commerce for Ralph Lauren. The brand creates sustainable, fragrances that transform everyday moments into memories. Fragrances should be enjoyed and tried on skin. Phlur works closely with its partners to ensure its products and processes are as ecological and deliberate as possible. The name Phlur is a play on the French “fleur” and the pH level of skin. Designer Phlur has 46 perfumes in our fragrance base. Phlur is a new fragrance brand. The earliest edition was created in 2016 and the newest is from 2026. Phlur fragrances were made in collaboration with perfumers Clement Gavarry, Nathalie Benareau, Gino Percontino, Jérôme Epinette, Frank Voelkl, David Apel, Gil Clavien, Elena Valdivieso Ruiz, Constance Georges-Picot, Ralf Schwieger, Honorine Blanc, Greg Husar, Robert Gaudelli, Gabriela Chelariu, Donna Ramanauskas, Arielle Le Beau and Nicole Mancini.